I met Pak Jokowi

I can’t even describe the feeling. It’s all mixed up between ecstatic, star struck, respect, grateful, tired while digesting the lessons i learned in my pursue to meet my President: Mr. Joko Widodo. Here’s the story. Waking up this morning, I didn’t know Pak Jokowi is coming to town and spending the night here. While […]

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The Importance of Family

Being away from home for more than 20 years might have distorted the definition and importance of family to me. I left home once i graduated junior high and life has brought me places ever since. Spent high school time at Semarang, took my bachelor degree in Amsterdam, worked in Jakarta and the work pretty […]

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Rewrite my story!

This photo was taken on 2012 during the trip to Kakunodate in Akita prefecture, Japan. I didn’t projected or visualised anything while posing for this picture because we were actually writing our impression about a samurai’s house we visited and how we felt about it on a book. We visited the place when Japan was […]

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Get a hold of yourself!

Get a grip and control yourself is another challenging task when doing business!! But it is also the very thing that is most difficult to do. In fact, i think it is one of the majestic internal task and skill that need to be mastered by business owner. Why is that important? Because letting emotions […]

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Right Time, Right Place!

Interesting thought today! So, as all business doers and marketing practitioners have known by heart, when starting a product, you must definitely have everything right; price, market, product’s function, channel, communication etc. Some experts even formulate some critical RIGHT factors as practical guidance which would easily found in almost advertising agency’s deck. And yes, being […]

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January is the month of celebration of the new calendar year and new age for me and what’s better way to celebrate it than RESET things with love and in courage. By RESET-ing i mean to rethink just like the normal cycle of every business in the opening of the year. Well, actually¬† most companies […]

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The thing about DIGITAL

Sounds fancy and trendy right? Yeah! Everything is all about and all over DIGITAL thing and it is the serious IT thing! Even Indonesia as a country is on it’s way to acknowledge this new potential economy booster. With my conventional advertising background, I first thought that digital is, in-a-way, like conventional marketing with a […]

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2 years later!

Yeap. I’m back after 2 years and 3 drafts of unfinished blog post. How am i doing? Hanging to the SOURCE of energy! Hanging on what? Pretty much everything! This thing about starting up a STARTUP is really a life-changing journey where you re-discover yourself in a totally whole new level. I never thought that […]

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So… I’ve been working in Advertising industry for 9 years. Gained somewhat¬†impressive skills in strategic thinking and honed myself fair share of acknowledgement in the industry. My last position was Account Director at a rising start agency in town. Basically, I was in a situation where, most likely, a step closer to my career golden […]