I’ve been working in Advertising industry for 9 years. Gained somewhat impressive skills in strategic thinking and honed myself fair share of acknowledgement in the industry. My last position was Account Director at a rising start agency in town. Basically, I was in a situation where, most likely, a step closer to my career golden era. But! And when a big BUT butts in, you just can’t ignore it. All these knowledge and skills and time in the industry has got me questioning about a lot of stuff and the biggest and majestic self-asked-question is : What’s next in life?
With such heavy and intriguing question dawning in your mind, you’re just restless until you find an enlightenment of direction.
And so that was the beginning of this journey to try on the walking-on-uncharted-teritory journey. And the easiest answer for those busy body is of course : ‘I’m trying a start up!’. It’s a way simpler and shutting people kind of answer since I don’t have the patience to have a lengthy explanation of the real deal behind.
So, I quit my corporate job because I need the time to stop and have a clear vision of which “specific direction” to take in this trending topic era as what the media labelled as ‘Start Up Era’ cause you simply can’t do that when you have daily job mounting with deadliest deadlines glued to it. When you’re in advertising industry, you’ll get what I mean.
Now, what do I mean with “specific direction“?
Here’s the thing. With the rise of technology role which followed by digitalisation of almost everything, it puts the so called Start Ups to pedestal. Naturally, everybody, but mostly the youngster or at least those who are labelled as ‘peterpan generation’, immediately and excitedly chose this path. But, the thing is, and what I mostly found in most client during my serving years in agency, they sort of like blinded by the bling-bling light of the pedestal without having deep knowledge of what sort of game it actually is. it kinda make them move in a crowded part of the industry with no specialty at hand. All for the sake of riding the moment and not losing the momentum of the era cause it looks like the land of honey and milk. That’s when i see as the need of a ‘specific direction’
I understand this Start Up thing definitely open up a whole new opportunity beyond borders, norms, culture and what other normal business consider as hindrance or stumbling block and that’s what makes it sexy. But, make no mistake! This so called Start Up is like a pandoras box and might lead to complication in different dimension that yet to be studied further. I’m not sure what it take as the basic investment, apart from funding of course, for this new sexy game but I know that the most basic is my full time attention.
And that is why I quit my corporate job and allocate my time to find the ‘specific direction’ to pursue in this Start Up tight race at the nearest co-working space.